I am WiseMirror
I am a modern and elegant advertising medium powered by AI
High technology enclosed under an elegant mirror
The WiseGlass advertising mirror consists of three main parts: a one-way mirror, an electronic module containing an IR sensor and a TPU processor, and a mounting system
IR sensor
It allows you to detect a person in front of a mirror.
It allows you to target ads.
Provides anonymity
- IR sensor maps depth
- sees the infrared spectrum
Detects age and gender
- The sensor enables the creation of creative advertisements by detecting age and gender
- Allows for narrow advertising targeting +/- 5 years
Tensor Processing Unit
The TPU processor processes neural networks. Thanks to this, AI detection algorithms are executed very quickly, below 15 ms
Local AI
WiseGlass mirrors have an integrated TPU chip. This allows AI algorithms to be executed directly on the mirrors
High efficiency
The use of TPU processor increases energy efficiency and shortens detection time to below 200 ms
Advanced Statistics Panel
Data is collected live. You will be up to date with the status of your campaign and funds spent.
Post-campaign report
After the campaign, you receive a detailed report that includes a summary of the impressions and views of each ad. Broken down by age group and gender, and each day of the campaign and location.
in PDF
Charts that facilitate visual analysis of data. Including demographic data, conversions, and watch time by campaign day.in CSV
Rozszerzone niesformatowane dane w formie tabeli. Do użytku z programami analitycznymi i kalkulacyjnymi.Flexible dimension of technology
Mirrors can take different shapes and be installed in different places.
Monitor on the other side of the mirror
A low-iron mirror with a special chemical composition allows light from the monitor to pass through and enables the IR sensor to operate.
Easy to clean
The mirror surface is smooth and easy to clean
Resilience
The mirrors are made of glass, not laminates. This makes them resistant to most scratches.
Hologram effect
The advert displayed behind the mirror creates a hologram effect. By using a black background, the advert appears to be suspended in space, and the edges of the screen no longer define the surface area.
Gestures
We are constantly developing our technology. We want WiseGlass mirrors to be a platform for direct contact with recipients. You will not find a similar function in OOH. Let your recipients vote, collect feedback from them. You can also use gestures to create an interactive campaign.
The use of gestures in three scenarios
Advertising Response
- feedback from advertising recipients in the OOH environment
- no OOH offers direct collection of survey data from recipients
Interactive advertising
- the ad changes content depending on the recipient's reaction
- advanced campaign creation
User consent
- gesture allows the user to consent to interact with the mirror
- example of use in kiosks with a virtual assistant
