Hartbex Castle Apartments II
Mirrors for Residents
WiseGlass Mirrors at Hartbex Castle Apartments II
The apartments, combining comfort and luxurious finishes, have been equipped with WiseGlass smart mirrors, enhancing the standard and functionality of the common areas. The hallways of the apartment building, featuring elevators, are adorned with over two-meter mirrors with fifty-inch screens. Shared media management and demographic viewing statistics allow for tailoring the form and style of messages to the residents' tastes. Instead of paper posters and leaflet containers – the elegance of WiseGlass mirrors discreetly adapts advertisements relevant to the audience's specified profile – without cluttering the luxurious space with ads.
The elegance of communication
1
The aesthetics of advertising media
WiseGlass mirrors are designed in collaboration with interior decorators, individually selecting the finish and lighting technology. For the Zamkowe apartments, we have prepared large-format mirrors with ambient lighting.
2
No leaflets and posters
The use of advertising mirrors makes the advertising space both functional for residents and reduces the presence of printed unwanted advertising materials to zero. The content is displayed on the mirror surface only when approached.
3
Viewing analysis
Through the analysis of statistics collected by the mirrors, the facility manager knows which content is most frequently viewed by residents and which is viewed for the shortest duration. This helps maintain high-quality content and manage any potential advertising space sales.
Hartbex Castle Apartments II
The most modern residential building in Rzeszów, "Apartamenty Zamkowe II" is located in the heart of the city, right by the Wisłok River. The exceptional location ensures excellent communication. The building is situated between key urban arteries, in close proximity to shopping malls, the Philharmonic, and the main railway station.
