WiseGlass Support

The WiseGlass software is based on face detection rather than facial recognition. These are two different technologies. Face detection simply checks for the presence of a face, while facial recognition searches for and identifies a specific person.

The WiseGlass system does not identify a particular individual nor track them in the case of multiple appearances, for example, in different locations or during repeated visits to the same place.

The WiseGlass algorithm can only determine whether and how long an anonymous person is looking at the screen area, and estimate basic demographic characteristics, such as gender and age.

WiseGlass does not aim to expand the scope of the data collected. Instead, we are working on basic interaction with displays through gestures. In the future, this will enable the audience to respond to the ad they are watching. This could include expressing their opinion, skipping the ad, or interacting with it (e.g., choosing another ad, pausing, etc.).

WiseGlass does not aim to expand the scope of the data collected. Instead, we are working on basic interaction with displays through gestures. In the future, this will enable the audience to respond to the ad they are watching, such as expressing their opinion, skipping the ad, or interacting with it (e.g., choosing another ad, pausing, etc.).

For each detected approach to the mirror, WiseGlass estimates:

• Gender (male or female)
• Age (as an estimated approximated range)
• Total attention time (duration of time that a person is facing the screen)

No other parameters are read or estimated.

WiseGlass internally converts anonymous data into generalized statistical data. All anonymous audience measurement statistics generated by displays are encrypted and transmitted to our server in a simplified form. Access to such generalized statistics (which allow for measuring communication effectiveness) is granted only to our client. The data is not sold or shared with third parties.

Thanks to WiseGlass consumers receive better-targeted ads that are displayed for a short time and do not clutter any space. Marketers and advertisers, on the other hand, can better understand what kind of message interests their audience best and respond to these preferences with quality, rather than quantity, in their advertising campaigns.

Our equipment is intended for business clients and is not meant for household use. All the necessary information (only in Polish language) regarding waste circulation can be found in the attachments below:

• [PL] Information on the Collection of Waste Electronic and Electrical Equipment.docx
• [PL] Information on the Disposal of Waste Electrical and Electronic Equipment.docx
• [PL] The Role of Households in Recycling Waste Equipment.docx