G2A Arena
Mirrors for Expo
The implementation of WiseGlass mirrors at the G2A Arena
WiseGlass designed and delivered a targeted event communication system allowing for real-time content matching to visiting groups. With 28 mirror displays, the system enables communication with visitors, audience demographics measurement, and promotion interest assessment for events and services.
Event Innovations in Three Steps
1
Group Targeting
The WiseAds system manages the operation of 28 advertising-targeting mirrors. It allows for tailoring messages to various visitor groups, delivering more relevant and engaging content that won't be ignored.
2
Internal Remarketing
Marketing actions on mirrors supporting other communication channels (billboards, posters, online campaigns) allow for verifying interest in the offer among individuals using the center's services.
3
Demographic analysis
The collected demographic statistics allow facility managers and event organizers to identify which customer groups are genuinely interested in participating in events and to better tailor the offer to these groups.
G2A Arena
Congress Center
G2A Arena in Jasionka is the business hub of this region. Rzeszów is just a 10-minute drive away from the G2A Arena. The facility is well-connected to the city via public transportation, and it's also easily accessible by car. Located in close proximity to the international Rzeszów-Jasionka Airport, it is an attractive venue for trade fairs, congresses, exhibitions, and concerts.
